Active Campaign is a powerful email marketing tool that can help businesses of all sizes improve their efforts and drive sales. However, like any email automation software, it will cost you.
Considering the many benefits this tool offers when paired with a popup builder like Poptin, it could be one of your best investments. If you’re wondering how much Active Campaign plans cost and whether they’re worth it, you’ve come to the right place.
In this article, you can learn more about Active Campaign's pricing to help you decide if it's a worthwhile investment.
The rise of email automation
Just a few years ago, email marketing meant manually forwarding Belize Email Database emails to each customer. Over the past 40 years, it's no surprise that software developers have found ways to streamline the process to make it easier for companies to reach their target audience without having to spend hours on tedious email marketing efforts.
The truth is, in today’s digital landscape, companies are constantly looking for effective ways to improve their marketing processes and engage with their customers on a more personal level.
Email automation is a comprehensive solution for this need. Because it can deliver customized and timely messages, email automation has become increasingly popular among marketers.
Not only will it make your marketing efforts more effective, it will also free up human resources to focus on more relevant matters.
According to Statista , the email marketing industry generated over $10 billion in revenue last year. This alone is enough to prove how effective it is in increasing business profits and attracting new customers through engaging and personalized email marketing strategies.
Which active campaign plan is right for you?
If you’re ready to tap into the potential of email marketing with a powerful CRM and automation software like Active Campaign, you may be wondering where to start. Which plan should you choose?
There are four main categories you can choose from for your marketing campaigns:
Marketing (Email and Marketing Automation)
Sales (CRM and Sales Engagement)
Grouping (Combination of Sales and Marketing)
Transactional Email (API + SMTP for websites or apps)
The first step is to determine what services you need. If you’re looking for a straightforward email automation solution, the first option is probably a better fit.
However, to move forward, you can add CRM and sales engagement functionality to efficiently manage your leads and help you track and manage lead-related data.
Let’s say you need to send emails that customers can interact with and reply to. In that case, you’ll want to look at a transactional email plan.
At this point, you might be feeling a little confused by all these categories and plans. Don’t worry. You’ll find details about each category and plan in the next section to ensure you have a good understanding of what to expect from Active Campaign.
