Why is WhatsApp such a powerful marketing tool? It's arguably the most direct personalized communication channel, with an audience of over 2 billion active users and open rates of up to 98%.
More and more businesses are discovering this potential and considering using WhatsApp as a marketing tool. Using this messaging app can help you reach a larger audience, improve your customer experience, and thus boost your sales. But how does it work? Using WhatsApp as a marketing tool may seem strange to many people. After all, it's a relatively new app in the digital world and is primarily used as a personal messaging service.
In this article, we'll take a detailed look at WhatsApp applications for business marketing and the best practices for developing successful campaigns with this popular app. Although it's technically possible to send marketing campaigns using traditional WhatsApp, it's not recommended. Sending messages to such a large number of contacts is likely to cause problems.
Differences between WhatsApp marketing and traditional WhatsApp
WhatsApp is the most popular messaging app, especially used for quick, personal conversations, but when we talk about WhatsApp Marketing , we enter the world of strategies. It's a marketing practice that leverages the app's reach and Qatar WhatsApp Number List immediacy to connect businesses with customers in a direct and personalized way. It allows you to send everything from promotions to notifications. Marketing on WhatsApp is key because it allows you to stand out on a channel where people already spend a lot of their time .
The difference is in how you use the tool: normal WhatsApp is for chatting , while WhatsApp Marketing involves planning campaigns, automating messages and measuring results . WhatsApp campaign actions can include segmented messages or custom templates , you can increase the closeness with your audience without losing efficiency. To use WhatsApp on your PC, just download the desktop application and scan the QR code displayed with your cell phone to link your account.
Other WhatsApp marketing actions include creating WhatsApp Business catalogs , which allow you to provide greater visibility and clarity to your business's products or services to your customers.
Now that you know the differences between WhatsApp and WhatsApp Marketing, let's see why WhatsApp Business and the WhatsApp Business API are better suited for marketers.
WhatsApp marketing strategies
WhatsApp Business is a mobile app independent of traditional WhatsApp. It's designed for small businesses to connect with their customers in real time. Best of all: it's free!
Small business owners can create an in-app store, adding their products, prices, and practical information such as opening hours, physical location, and links to their website and social media.
In addition to your business profile and product catalog, you can set up quick replies and broadcast messages (up to 256 people in a group). These features make communicating with your potential customers much easier, as most useful responses are just a click away.
For your audience, there will be little difference between WhatsApp and WhatsApp Business. They'll receive your company's messages on their regular WhatsApp, just like any other chat.
WhatsApp Business API
The second marketing tool we're introducing offers many more features and is designed for larger businesses.
The WhatsApp Business API gives businesses access to the product's full range of marketing tools. Connect your WhatsApp Business account to your CRM or email marketing platform so you can manage a large number of conversations at the same time and from the same place.
