Collecting email addresses is important, but the right approach counts. Building a healthy mailing list doesn't happen automatically. How do you collect as many contacts as possible without violating your target audience's privacy? Here are several proven and legal methods to grow your valuable list that are both effective and unobtrusive.
Why is the way you collect email addresses so important?
The way you collect email addresses is USA Electricians Email List important because it's the first step in the relationship you want to build with your prospects, potentially your future customers. It's therefore crucial to get it right from the start and avoid decisions that, while seemingly simple, could immediately jeopardize that future relationship.
The basic rule for collecting email addresses? Obtain the consent of the individuals concerned. In other words, make sure these individuals have agreed to give you their address. Otherwise, you risk dissatisfying the recipients, sending spam, and damaging your brand image. Even worse, sending emails without the recipients' prior consent is considered illegal.
Avoid buying or renting lists
While it's not illegal to buy or rent mailing lists, and despite the tempting (read "convenient") nature of this practice, it's a particularly risky venture. Non-compliance with GDPR regulations, lack of reliability, very low delivery and engagement rates, etc. The downsides are numerous. It's better to spend more time building a healthy list than to go down this route, which, while faster, ultimately won't do you much good, at least not in the long run.
Our tips for a better way to collect email addresses
The best methods for collecting email addresses
The double opt-in
Implementing double opt-in not only allows you to obtain the person's consent, but also ensures that the addresses provided are valid because they have been previously confirmed.
Online registration forms on your website
Setting up integrated signup forms on your website is a simple and effective way to collect your visitors' email addresses. Don't forget to add a box that the person must check to indicate their consent to having their address collected. Another box can also provide consent to opt out of receiving your newsletters, for example. The form can also provide space for other useful information. Make sure it's simple, clearly visible on your page, and don't forget to include a CTA to encourage people to fill it out.
